We're all about the brand...from the inside out.
Unlike any other research company, we truly examine brands from the consumer's point of view.
We do value customers’ explicit thoughts and feelings about brands, but we think it’s not enough to capture this information using explicit self-report techniques. Overwhelmingly, research shows that we’re simply not well enough in touch with thoughts and feelings that drive customer behaviour to expect customers to accurately provide this information.
The trick is connecting with these decision-drivers that act implicitly. That’s what NURO does.
Nuro uses cutting-edge data collection and analysis techniques from the cognitive and affective neurosciences to examine customer responses to brands.Unlike any other research company, our approach, research design and data analysis capitalises on leading consumer behaviour and brand strategy models.
The result...research insights that directly connect with brand strategy. Brand strategy that connects with how customers really think.
We think that your brand will benefit from these insights, and we’d love to show you how.
We understand what goes on in customers' heads and we'd like to share it with your team. Nuro Workshops enable teams by connecting them with leading-edge customer behaviour insights.
Nuro Brand Research
The heart of Nuro's services. Nuro brand audits examine brand-linked thoughts and feelings. Your brand brand equity lives in your customer's heads - this is how you truly connect with what these thoughs and feelings are.